Last Updated on September 15, 2023 by Packoi Team
To help you run a sustainable beauty brand, this article will provide a guide to eco-friendly packaging by looking at the five best packaging materials for cosmetics packaging. This will also include a guide for choosing the best materials for your cosmetic packaging solutions.
There is a wide range of packaging materials for cosmetic packaging. But because beauty products come in various forms—liquid, powder, pastes, and sometimes gas, the materials are also suited differently to limited forms of cosmetics.
The packaging materials available to beauty brands include glass, paper, plastic, metal, and shrink wrap. With these options available, you can have a sustainable packaging solution for your cosmetic brand.
For many years, paper has been used for packaging as a substitute for other unsustainable options. The most common paper packaging is paper filler. Paper fillers are made from cardboard or recycled paper. Also, paper-based cosmetic bottles and cardboard boxes are available.
Because paper packaging is biodegradable, refillable, and recyclable, adopting it in the cosmetic industry can significantly lead to zero environmental waste.
Glass containers are especially excellent options for expensive cosmetic products. Glass packaging has a premium, attractive, crystalline appearance. It is available in shades of transparent, frosted, and tinted finishes. This kind of packaging is ideal for skincare products, essential oils, personal care products, perfumes, and fragrances.
Glass packaging can be used for almost all products since it is chemically inert. Pure essential oils interact with rubber and plastic, so they are stored in glass bottles where their quality is not compromised.
But because of its fragility, glass is always enclosed in multiple layers of bubble wrap during shipping to prevent breaking.
Besides its chemical inertness, glass has a number of benefits as a packaging solution for beauty products.
Cosmetics companies are looking for innovative and customized glass packaging for their cosmetics to stand out in the market. Some of the innovative glass cosmetic packaging solutions include custom-shaped glass bottles, glass jars, colored glass containers, and metallic finishes. Also, small and travel-friendly packaging is coming up for more convenience.
Despite its environmental concerns, plastic is widely used in the packaging industry thanks to its flexibility and cost-effectiveness. There is a wide range of plastic cosmetic packaging, which is attributed to its low cost and convenience with most products.
Advantages
Challenges
An eco-friendly approach is essential to reducing plastics’ harmful environmental impact. It is possible to continue using it for cosmetic packaging more sustainably. We can achieve environmental sustainability by reducing, recycling, and reusing plastic packaging. Also, bioplastics have enhanced biodegradability while producing fewer harmful substances for the environment than ordinary plastics.
Plastic packaging tends to work well with most cosmetics. However, single-use plastics have dominated the market and are the major source of solid waste. The best way to deal with this environmental issue without compromising functionality is to reduce the use of plastic containers and look for other sustainable alternatives like cardboard and paper packaging. Paper and plastic packaging have their own characteristics and can be combined. Also, recycling and reusing those packaging solutions is key to achieving a balance between performance and eco-friendliness.
For a sleek, elegant, and premium appearance, cosmetics companies use product packaging made of metal. Aluminum and tinplate are the most common metals used in beauty packaging. These metals can be printed for more appealing packaging.
Metal packaging is often made of aluminum or tin because they are eco-friendly and non-toxic to most cosmetics.
Aluminum packaging is especially ideal for dry, powdered products. Also, you can have metal bottles for deodorant spray bottles.
Shrink wrap packaging involves two main things; the right kind of plastic film and heat. Shrink wrap is a PVC or polyolefin film that is used to wrap around an object or bundled merchandise, irrespective of its shape or size. When heat is applied to the surface, it tightly shrinks to conform to the shape of the wrapped product, creating tight-fitting, sealed packaging. Shrink wrap provides outer packaging for individual products or bundles of goods, especially during shipment. The most common materials for shrink-wrap packaging in the cosmetics industry are PVC and polyolefin.
Shrinkwrapping comes with a wide range of benefits:
Shrink wrap film is fully recyclable, which can significantly achieve zero environmental waste. More sustainable materials like polyethylene from sugar cane are coming up in place of plastic.
To reduce your environmental footprint, you need a sustainable packaging option that will also serve your business values. Here are key factors to look into sustainable packaging options:
Packaging in the cosmetics industry is crucial for handling products throughout the supply chain. Today, brands across various industries seek eco-friendly packaging materials to make their products more sustainable, and the cosmetics industry is no exception. Various materials are used for packaging in the beauty line; glass, paper, plastics, and metals, each with distinct features and functionality. By comparing their functionality with your products and aligning them with your sustainability goals, you can get the right materials for your needs.
Your beauty products need to stand out among your competitors. At Packoi, we offer high-quality packaging designs and printing to help your products have a competitive advantage in the market. Get design services from Packoi at affordable rates. Contact us for more information.
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