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Perfume is very personal. You might prefer something feminine and floral or lean towards a fragrance that's a little muskier and moodier. While many people have a signature scent, many are also open to trying new fragrances.
Ordering perfume online can seem a little sketchy—after all, you won't get to smell your new scent beforehand unless you visit a store—but plenty of retailers offer sample sizes, free returns, and other perks. Plus, once you pick out the one you like, you won't have to buy it again and again, as it typically lasts for a year or more, so long as you buy a standard-sized bottle.
There are a number of online retailers that pride themselves on carrying an array of top-rated, high quality fragrances. To save you from having to sniff them out on your own, our experts have rounded up the 10 best places to buy perfume online, from Sephora to Scentbird. Whether you're looking for a designer bottle or a trendy direct-to-consumer brand, you'll find it all below.
Credit: Sephora
Best places to buy perfume: Sephora
Our favorites: Dolce & Gabbana Light Blue—$110 and Versace Crystal Noir—$99 Prices: $-$$$ Return/exchange policy: Returns are accepted for new and gently used products within 30 days of purchase. Store credit will be issued for eligible returns between 31 and 60 days.
Whether you’re shopping for delightfully scented, more affordable fragrances or are ready to splurge on luxury perfumes, Sephora has you covered. The popular beauty retailer makes finding the perfect scent very easy thanks to an array of filters to narrow down the search, including the ability to shop by brand, fragrance family, fragrance type, and even ingredient preferences. Of course, if you still can’t decide which to choose, you can’t go wrong with the sample sets. The Sephora Favorites Best of Vanilla Perfume Sampler Set comes with nine top-selling vanilla fragrance samples for just $68. The best part? Once your Valentine determines their favorite scent, they can go in and snag a full-size bottle of the fragrance (at no extra cost) with the code from the set.
Shop perfume at Sephora
Credit: Nordstrom
Best places to buy perfume: Nordstrom.
Our favorites: Le Labo Santal 33 Eau de Parfum—$88 and Chanel Coco Mademoiselle Eau de Parfum Spray—$90 Prices: $$$-$$$$ Return/exchange policy: Returns are handled on a case-by-case basis.
Nordstrom is a great place to shop for luxury scents. Whether you fancy Chanel, Le Labo, Burberry, Jo Malone, or Aerin fragrances (not to mention dozens of others in between), Nordstrom has more than a few gift-worthy options. When shopping for fragrances at Nordstrom, you can narrow down your search by gender, brand, price, and scent family, all of which will help streamline your hunt for the perfect gift. Nordstrom is also known for its great customer service and famously lenient return policy, so if you aren't satisfied, you can likely get a full refund or swap your fragrance out for something else.
Shop perfume at Nordstrom
Credit: Ulta
Best places to buy perfume: Ulta
Our favorites: Yves Saint Laurent Black Opium Eau de Parfum—$78 and Valentino Donna Born In Roma Eau de Parfum—$138 Prices: $-$$$$ Return/exchange policy: Returns are accepted within 60 days of purchase. If made beyond 60 days, customers may receive store credit up to 90 days post-purchase.
Although Ulta’s shelves are stocked with luxury fragrances, the beauty retailer is home to a bounty of non-luxury scents, too. With that in mind, Ulta is a fantastic place to shop for perfume if you’re on a budget, as well as if you’re looking for something more high-end. When shopping at Ulta, you can tailor your search by category (including not only perfume, but also rollerballs, body mists, and sprays), scent, ingredient preferences, and brand. What’s more, you can even toggle your search based on products that incorporate an additional gift with purchase, potentially giving shoppers even more bang for their buck.
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Credit: Scentbird
Best places to buy perfume: Scentbird
Our favorites: N/A Prices: $ Return/exchange policy: Returns aren’t accepted for subscriptions.
If you loved the idea of being able to sample a variety of luxury fragrances with Sephora’s Favorites sets, you’ll dig the idea of Scentbird—whether as a gift for yourself or for someone one else. That’s because rather than tying you down to one scent, Scentbird is a perfume subscription service that lets you try a popular luxury scent of your choice for just $15.95 per month. Each monthly sample holds the equivalent of 140 spritzes to give users a full idea of the scent and whether or not they like it. If after sampling you find that you love the fragrance, you can buy the full-size bottle straight from Scentbird, further simplifying the process.
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Credit: Dior/Chloe
Best places to buy perfume: T.J. Maxx
Our favorites: Chloé Love Story Eau de Parfum—$47.99 and Miss Dior—$89.99 Prices: $-$$$ Return/exchange policy: Online purchases can be returned by mail or to any T.J.Maxx store within 40 days of purchase.
Should you really buy perfume at T.J. Maxx? If you know what scent you’re looking for, then yes. T.J. Maxx sells a variety of high-end scents at seriously reduced prices—and it’s not because they’re expired, but simply due to overstock. That said, the one downside with shopping for perfume at T.J.Maxx (whether in person or online) is that all of the bottles are sealed within their boxes, so you can’t sample the scent before buying it. Still, if you already know that you love Miss Dior, it’s well worth it to enjoy the discount while you can.
Shop perfume at T.J.Maxx
Credit: Snif
Best places to buy perfume: Snif
Our favorites: Sweet Ash—$65 and Natural Talent—$65 Prices: $$ Return/exchange policy: Returns are accepted on full-size bottles in their original seal and packaging within seven days of receipt.
TikTok-famous fragrance brand Snif has become so popular since its launch in 2020 that its virtual shelves regularly run out. Thankfully, the direct-to-consumer fragrance brand constantly restocks, so it's worth checking back if there's a specific cult-favorite scent you've been eyeing up. What sets Snif apart is its sales approach. Shoppers have the option to choose between a free try-at-home trial or a full bottle. If you opt for a full bottle, it still comes with a sample bottle so that you can test it to determine if you actually enjoy the scent. If not, you can return the unopened bottle with no qualms.
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Credit: Dedcool
Best places to buy perfume: Dedcool
Our favorites: “Milk” Layering Fragrance—$90 and Fragrance Number 01 “Taunt”—$90 Prices: $$-$$$$ Return/exchange policy: Returns are accepted within 15 days of receipt, so long as the full-size bottle is unopened.
Another trendy fragrance brand making its way around social media is Dedcool. The brand prides itself on small-batch fragrances using the cleanest ingredients. Most interestingly, the brand doesn’t use any water in its fragrances. Instead, it concocts them with a blend of 23 functional ingredients that just so happen to smell fantastic in the process. Cool, no?
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Credit: Bluemercury
Best places to buy perfume: Bluemercury
Our favorites: Ellis Brooklyn APRÈS Eau de Parfum—$105 and Tom Ford Rose Prick—$499 Prices: $$$$ Return/exchange policy: Returns will be accepted within 30 days of receipt. Any returns made within 31 to 60 days will be exchanged for store credit.
If you enjoy the idea of clean fragrances but are looking for more variety, Bluemercury is waiting for you to peruse its virtual shelves. All you have to do is look for the Conscious Beauty seal which means the product is vegan and cruelty-free, made with at least 70% organic or food-grade ingredients, and is designed with overall wellness in mind. Although the brand also sells high-quality, non-vegan scents, some of its Conscious Beauty-approved fragrances include those by Ellis Brooklyn, Abel, and Hermetica Paris.
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Credit: Le Labo
Best places to buy perfume: Le Labo
Our favorites: Another 13 Eau de Parfum—$198 and Santal 33—$198 Prices: $$$$ Return/exchange policy: Returns are only accepted if an item is defective.
Le Labo is a popular fragrance sold at Nordstrom but many shoppers fail to realize that it has its own site (and brick and mortar stores), too. The brand touts itself on its principles, primarily the craftsmanship, ethics, and handmade nature of its fragrances. It’s the latter notion that really sets Le Labo apart. When you order from the brand, its cosmetics experts hand-mix your fragrance on the spot—it’s not pre-made. It’s of the highest quality, which is also why it’s at the highest price point. But coming from a former New York who has long been obsessed with Santal 33, trust me, it’s worth it for a one-of-a-kind sultry scent.
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Credit: Dossier
Best places to buy perfume: Dossier
Our favorites: Woody Sandalwood—$49 and Gourmand White Flowers—$29 Prices: $-$$ Return/exchange policy: Returns are accepted and donated through Give Back Box.
If you’re not trying to spend hundreds (or even $100) on a bottle of perfume but don’t want to sacrifice key fragrance notes, it’s time to turn your attention to Dossier. The brand is disrupting the fragrance market with its smell-alike scents that are marketed by the popular luxury scents they smell most like. The kicker? While quite similar to expensive, high-end fragrances, most Dossier concoctions ring up for less than $50 per bottle. (But let it be known, the packaging nor the scents seem cheap.)
Shop perfume at Dossier
Prices were accurate at the time this article was published but may change over time.
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