Have you ever noticed a video wall planted high above the streets in towns? The content displayed on them can vary largely depending on their owners’ preference. These screens are referred to as video walls. There are several factors that should be taken into account when selecting your video wall setup. Any entrepreneur understands the importance of these large-scale video projecting screens. They can literally be set up in any location given that a few factors are taken into account.
The physical location should always be taken into account. It is a huge determinant of how rewarding setting up your video wall can be. A video wall set up high above where customers can easily spot it from afar is more rewarding in terms of the number of impressions you can gain a day at any given time.
How customers will react to your video wall is also vital. A good video wall will attract all kinds of customers with each of them wanting to try out your products or services. Finding an appropriate physical location for setting up your video wall is also closely tied to how customers will interact with your content.
When determining the kind of content to display on your video wall, understand how it may impact your customers. Only age appropriate content should be advertised on your video walls as this may not rub off with your clients in the right way if done without care. Your video content should also not be biased in any way and focus on attracting all kinds of customers to your business. You will be surprised at how effective this point is when establishing your wall.
You should also be considering how costly your video wall may end up being. Working under a budget will allow you to work within your safe zone and avoid any miscellaneous spending that may cost you an extra dime. Every penny is worth accounting for in businesses. Work within your limits and ensure that you spend just enough to keep your business running. The cost of maintaining your video wall should also be considered here. Select a location that will not cost you an extra amount of maintaining your video wall.
The kind of display you decide to put up will also determine how effective your video wall ends up being. The size of your display screen should also matter where a large display screen will be easier to notice from afar and gather you more customer impressions. On the other hand, a smaller display screen will be easier to notice at close ranges only. The aspect ratio of your video wall is also important to note. A great aspect ratio with a small display screen may cause some of the content to appear disfigured and unprofessional. This may end up costing you even more clients if not corrected early enough so far.
How secure is your video wall? Ensure that you select a video wall location that is both easy to access and secure. You should also ensure that your video is at a location that is less likely to be vandalised and destroyed. This will save you future costs if such an incidence occurs.
Ensure that you select a video wall that is both flexible and easily upgraded to fit your future advertisement needs. This can save you on the cost of having to find and create a new video wall each time a new niche comes up so far.
These are the 7 key factors that you should take into account the next time you consider setting up a video wall. A great video wall may be all your business needs for that extra aspect in the advertisement. Going this big will be more rewarding than any other way you choose to go for. For the readers who may be considering of setting up their new video walls, these few points may help you in selecting the right video walls for your business.
If you would like more information, please contact the InSight Systems team on 1300 369 451 or email sales@insightsystems.com.au
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Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.
The contenders – LCD, RPC and LED
Only Tiled LCD, RPC (Rear Projection Cube) and LED (Direct View LED) are considered to be viable technologies for control rooms in critical infrastructure environments. These include utilities, traffic/transportation agencies, and security and surveillance centers, where having accurate, real-time data can mean the difference between life and death. Each video wall technology has its own strengths and weaknesses, so how do you determine which one is right for you?
The purchasing decision should be driven by the particular requirements of the application. That means resisting the temptation of a special sales price, shiny new housing or initial brightness. The most important factors focus on image quality, reliability and other aspects that help you choose an option that performs consistently at optimum levels for the long term.
We believe that there are five key questions to consider when choosing a video wall for your 24/7 operation. We’ve rated these criteria with respect to the various video wall technologies on the market today: LCD, RPC and LED, indicating their suitability to critical infrastructure environments as follows:
GREEN – Optimal
YELLOW – Satisfactory
RED – Not Recommended
1. Image Quality: What is the level of color, brightness and contrast consistency over time?
Color and brightness are of vital importance in control rooms and are critical factors in comparing displays. While every video wall technology provides plenty of brightness for control room use, the real challenge lies in maintaining a constant brightness over the entire wall, over time.
Things to consider: Are the colors and brightness consistent across the wall? Do you need manual intervention to keep the wall balanced in respect to color and brightness? Will the display units still be equalized (internally consistent) five years from now? Or, even more fundamentally: is it even possible to balance these discrete image generators across an entire wall?
Moving ahead slightly, the fact that Barco’s new RGB laser video walls for 24/7 control rooms deliver the best possible color gamut and are the brightest displays make them the most attractive option for critical infrastructure environments.
2. Ergonomics: What is the viewing distance for control room operators?
A display wall installed in a control room should be ergonomically friendly for the control room operators and supervisors. It is a well-known fact that the display wall should be designed for operator legibility − i.e., can he/she read the fonts?
Legibility is a function of the right combination of the desired pixel pitch plus the aggregate resolution required to display all applications across the wall. Users should also consider the screen viewing angle that enables the operator to maintain a consistent view of the display wall with limited [little or no] brightness drop-off. Proper screen selection and positioning the operator in front of the video wall will produce the most positive result.
3. Reliability and Serviceability: What are the expected long-term reliability and service needs?
Control rooms are built to provide situational awareness in order to facilitate fast and accurate decision-making, so uptime is of paramount importance. Failure of the video wall could lead not only to crises, but devastating financial and company image problems.
These factors are critical in developing the requirements for a 24/7 environment:
4. Longevity: What is the lifespan and upgradeability of the video wall?
There is an inverse relationship between advances in video wall technology and the typical lifespan of the actual control room facility, i.e., video wall technology evolves much faster than the building housing the control room deteriorates. As a result of this dilemma, investment protection is often overlooked when evaluating the various video wall options.
In most cases, large screen visualization solutions have an average lifespan of eight years, but with the latest laser illuminated models, can extend to more than 11 years. But beyond the estimated lifespan, you should also consider the following factors:
Note: It is also very wise to invest in a display wall that has the ability to be upgraded over time to avoid costly re-construction work.
5. Total Cost-Of-Ownership (TCO): What are the total costs incurred over the control center’s lifetime?
The cost of the video wall should be evaluated over the expected longevity of the control center – not the lifetime of a display unit. Most 24/7 control rooms typically have a lifespan of 20 years, so you should consider the total investment in the solution over this time period, factoring in total costs for procurement, operation, cooling and maintenance. Based on a lifespan of 8-11+ years for today’s video walls, facilities will need to upgrade or procure an additional video wall at some point in the future.
Each of the video wall technologies require a different level of operating costs, which are driven by the following factors:
And the winner is…
Of course there are many other factors you should consider when choosing a video wall technology. When taking the requirements of control rooms into account – and “testing” technology vs. those requirements − the most logical conclusion is that Rear Projection Cube (RPC) is the best overall solution.
The RGB Laser for 24/7 Control Rooms is THE ultimate video wall for critical infrastructure monitoring
If all of your needs point toward procuring a rear projection cube, then don’t settle for anything less than Barco’s RGB Laser for 24/7 Control Rooms display. Leveraging decades of experience in rear projection video wall technology, Barco evolved this solution to feature a laser light source, offering a quantum leap in performance, quality and ergonomics.